Search research publications and outputs

  1. 2017
  2. 2018
  3. 2020
  4. Towards a Common Terminology for Music Branding Campaigns

    Herzog, M., Lepa, S., Egermann, H., Schoenrock, A. & Steffens, J., 22 Jan 2020, (E-pub ahead of print)

    Article in Journal of Marketing Management

  5. 2021