Selfie-Objectification: Self-Objectification and Positive Feedback (“Likes”) are Associated with Frequency of Posting Sexually Objectifying Self-Images on Social Media

Beth T. Bell*, Jennifer A. Cassarly, Lucy Dunbar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The present study is the first to examine the extent to which young adult women post objectifying self-images on social media, and whether the frequency of posting such content can be predicted by self-objectification and positive feedback (likes). Eighty-six young adult women from the UK (Age M = 19.88; SD = 1.34, Range = 18-24) completed self-report measures of self-objectification and social media use. The 20 most recent images they had posted on their personal Instagram accounts were downloaded (Image N = 1720) and content analysed for self-objectifying content. The analysis found that 29.77% of participants’ Instagram images were objectified, though there were individual differences. Higher frequency of posting objectified self-images was associated with trait self-objectification and receiving more likes on this type of self-image, relative to non-objectified self-images. The implications of the novel findings for objectification theory are discussed within.

Original languageEnglish
Pages (from-to)83-89
Number of pages7
JournalBody Image
Volume26
DOIs
Publication statusPublished - Sept 2018

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© 2018 Elsevier Ltd

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