Social network games: The link between enjoyment and popularity

Alton Y.K. Chua; Snehasish Banerjee; Chu Keong Lee

Social network games: The link between enjoyment and popularity

Alton Y.K. Chua, Snehasish Banerjee, Chu Keong Lee

The York Management School

Research output: Contribution to conference › Paper › peer-review

Abstract

Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoyment in SNGs. Second, it seeks to investigate the degree to which different enjoyment factors in the theoretical framework affect SNGs’ popularity. On the basis of the literature, five enjoyment factors in SNGs, namely, emotion, control, immersion, social interaction and usability have been identified. The dataset comprised 100 randomly selected SNGs from a recommended list in Facebook. Enjoyment factors for each SNG were evaluated by a team of three coders while the popularity of each SNG was measured in terms of the number of Monthly Active Users reported in Facebook as of April 2012. The results from the regression analysis indicate that the five enjoyment factors collectively account for 54.80 % of variability in the popularity of SNGs. Furthermore, emotion, control and social interaction were significant antecedents of popularity. The paper concludes with a few limitations and offers some directions for future research.

Original language	English
Pages	215-221
Number of pages	7
Publication status	Published - 2013
Event	Multiconference on Computer Science and Information Systems: International Conference on Game and Entertainment Technologies - , Czech Republic Duration: 22 Jul 2013 → 24 Jul 2013 http://gaming-conf.org/

Conference

Conference	Multiconference on Computer Science and Information Systems
Country/Territory	Czech Republic
Period	22/07/13 → 24/07/13
Internet address	http://gaming-conf.org/

Cite this

@conference{e5a595a5e63a4700967242b4b5c6a5bd,

title = "Social network games: The link between enjoyment and popularity",

abstract = "Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs{\textquoteright} popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoyment in SNGs. Second, it seeks to investigate the degree to which different enjoyment factors in the theoretical framework affect SNGs{\textquoteright} popularity. On the basis of the literature, five enjoyment factors in SNGs, namely, emotion, control, immersion, social interaction and usability have been identified. The dataset comprised 100 randomly selected SNGs from a recommended list in Facebook. Enjoyment factors for each SNG were evaluated by a team of three coders while the popularity of each SNG was measured in terms of the number of Monthly Active Users reported in Facebook as of April 2012. The results from the regression analysis indicate that the five enjoyment factors collectively account for 54.80 % of variability in the popularity of SNGs. Furthermore, emotion, control and social interaction were significant antecedents of popularity. The paper concludes with a few limitations and offers some directions for future research.",

author = "Chua, {Alton Y.K.} and Snehasish Banerjee and Lee, {Chu Keong}",

year = "2013",

language = "English",

pages = "215--221",

note = "Multiconference on Computer Science and Information Systems : International Conference on Game and Entertainment Technologies ; Conference date: 22-07-2013 Through 24-07-2013",

url = "http://gaming-conf.org/",

}

TY - CONF

T1 - Social network games

T2 - Multiconference on Computer Science and Information Systems

AU - Chua, Alton Y.K.

AU - Banerjee, Snehasish

AU - Lee, Chu Keong

PY - 2013

Y1 - 2013

N2 - Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoyment in SNGs. Second, it seeks to investigate the degree to which different enjoyment factors in the theoretical framework affect SNGs’ popularity. On the basis of the literature, five enjoyment factors in SNGs, namely, emotion, control, immersion, social interaction and usability have been identified. The dataset comprised 100 randomly selected SNGs from a recommended list in Facebook. Enjoyment factors for each SNG were evaluated by a team of three coders while the popularity of each SNG was measured in terms of the number of Monthly Active Users reported in Facebook as of April 2012. The results from the regression analysis indicate that the five enjoyment factors collectively account for 54.80 % of variability in the popularity of SNGs. Furthermore, emotion, control and social interaction were significant antecedents of popularity. The paper concludes with a few limitations and offers some directions for future research.

AB - Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoyment in SNGs. Second, it seeks to investigate the degree to which different enjoyment factors in the theoretical framework affect SNGs’ popularity. On the basis of the literature, five enjoyment factors in SNGs, namely, emotion, control, immersion, social interaction and usability have been identified. The dataset comprised 100 randomly selected SNGs from a recommended list in Facebook. Enjoyment factors for each SNG were evaluated by a team of three coders while the popularity of each SNG was measured in terms of the number of Monthly Active Users reported in Facebook as of April 2012. The results from the regression analysis indicate that the five enjoyment factors collectively account for 54.80 % of variability in the popularity of SNGs. Furthermore, emotion, control and social interaction were significant antecedents of popularity. The paper concludes with a few limitations and offers some directions for future research.

M3 - Paper

SP - 215

EP - 221

Y2 - 22 July 2013 through 24 July 2013

ER -