Strategies for the social marketing mix: A systematic review

Research output: Contribution to journal › Article › peer-review

Keywords

@article{cd950d09dd5f4a8c964c4ffcf584cbdf,

title = "Strategies for the social marketing mix: A systematic review",

keywords = "Strategies, Social marketing mix, Systematic review",

author = "Luca, {Nadina Raluca} and Suggs, L.S",

year = "2010",

language = "English",

volume = "16",

pages = "122--149",

journal = "Social Marketing Quarterly",

number = "4",

}