Studying healthcare personnel's intention to click clickbaits

Neoh Sun Yi Vincent; Anjan Pal; Alton Y.K. Chua

Studying healthcare personnel's intention to click clickbaits

Neoh Sun Yi Vincent, Anjan Pal, Alton Y.K. Chua

The York Management School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The focus of this paper is on clickbaiting, the practice of using clickbaits to lure users into clicking. Drawing from the literature on information processing, this paper argues that individuals' intention to click clickbaits can be predicted as a function of users' considerations, which can be conceptualized as cognitive, affective and pragmatic. Hence, the objective of this paper is to investigate how the three considerations for clicking are associated with intention to click clickbaits. This paper specifically studied the behavior of healthcare personnel while considering health and non-health clickbaits. Data came from 96 healthcare personnel including doctors, nurses, allied healthcare professionals, and medical students in clinical posting from a public hospital in Singapore. Data analysis was done using a hierarchical moderated multiple regression. The topic of clickbaits was the moderator. The results indicated that all the three considerations were significantly related to intention to click. Interestingly, cognitive consideration showed a weaker correlation with intention to click health clickbaits vis-à-vis non-health clickbaits.

Original language	English
Title of host publication	Proceedings of the International MultiConference of Engineers and Computer Scientists 2018, IMECS 2018
Editors	Craig Douglas, S. I. Ao, David Dagan Feng, Oscar Castillo, Korsunsky Korsunsky
Publisher	Newswood Limited
Pages	369-373
Number of pages	5
ISBN (Electronic)	9789881404787
Publication status	Published - Mar 2018
Event	2018 International MultiConference of Engineers and Computer Scientists, IMECS 2018 - Hong Kong, Hong Kong Duration: 14 Mar 2018 → 16 Mar 2018

Publication series

Name	Lecture Notes in Engineering and Computer Science
Volume	2233
ISSN (Print)	2078-0958

Conference

Conference	2018 International MultiConference of Engineers and Computer Scientists, IMECS 2018
Country/Territory	Hong Kong
City	Hong Kong
Period	14/03/18 → 16/03/18

Bibliographical note

Funding Information:
Manuscript received October 16, 2017; revised November 16, 2017. This work was supported by the Ministry of Education Research Grant AcRF Tier 2 (MOE2014-T2-2-020).

Publisher Copyright:
© 2018 Newswood Limited. All rights reserved.

Keywords

Clickbaits
Fake news
Health
Intention to click

Cite this

Vincent, N. S. Y., Pal, A., & Chua, A. Y. K. (2018). Studying healthcare personnel's intention to click clickbaits. In C. Douglas, S. I. Ao, D. D. Feng, O. Castillo, & K. Korsunsky (Eds.), Proceedings of the International MultiConference of Engineers and Computer Scientists 2018, IMECS 2018 (pp. 369-373). (Lecture Notes in Engineering and Computer Science; Vol. 2233). Newswood Limited.

Vincent, Neoh Sun Yi ; Pal, Anjan ; Chua, Alton Y.K. / Studying healthcare personnel's intention to click clickbaits. Proceedings of the International MultiConference of Engineers and Computer Scientists 2018, IMECS 2018. editor / Craig Douglas ; S. I. Ao ; David Dagan Feng ; Oscar Castillo ; Korsunsky Korsunsky. Newswood Limited, 2018. pp. 369-373 (Lecture Notes in Engineering and Computer Science).

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abstract = "The focus of this paper is on clickbaiting, the practice of using clickbaits to lure users into clicking. Drawing from the literature on information processing, this paper argues that individuals' intention to click clickbaits can be predicted as a function of users' considerations, which can be conceptualized as cognitive, affective and pragmatic. Hence, the objective of this paper is to investigate how the three considerations for clicking are associated with intention to click clickbaits. This paper specifically studied the behavior of healthcare personnel while considering health and non-health clickbaits. Data came from 96 healthcare personnel including doctors, nurses, allied healthcare professionals, and medical students in clinical posting from a public hospital in Singapore. Data analysis was done using a hierarchical moderated multiple regression. The topic of clickbaits was the moderator. The results indicated that all the three considerations were significantly related to intention to click. Interestingly, cognitive consideration showed a weaker correlation with intention to click health clickbaits vis-{\`a}-vis non-health clickbaits.",

keywords = "Clickbaits, Fake news, Health, Intention to click",

author = "Vincent, {Neoh Sun Yi} and Anjan Pal and Chua, {Alton Y.K.}",

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Vincent, NSY, Pal, A & Chua, AYK 2018, Studying healthcare personnel's intention to click clickbaits. in C Douglas, SI Ao, DD Feng, O Castillo & K Korsunsky (eds), Proceedings of the International MultiConference of Engineers and Computer Scientists 2018, IMECS 2018. Lecture Notes in Engineering and Computer Science, vol. 2233, Newswood Limited, pp. 369-373, 2018 International MultiConference of Engineers and Computer Scientists, IMECS 2018, Hong Kong, Hong Kong, 14/03/18.

Studying healthcare personnel's intention to click clickbaits. / Vincent, Neoh Sun Yi; Pal, Anjan; Chua, Alton Y.K.
Proceedings of the International MultiConference of Engineers and Computer Scientists 2018, IMECS 2018. ed. / Craig Douglas; S. I. Ao; David Dagan Feng; Oscar Castillo; Korsunsky Korsunsky. Newswood Limited, 2018. p. 369-373 (Lecture Notes in Engineering and Computer Science; Vol. 2233).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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ER -

Studying healthcare personnel's intention to click clickbaits

Abstract

Publication series

Conference

Bibliographical note

Keywords

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Cite this