Sustainable Consumption in the Global South Middle Classes and AgriFood Ethics in Brazil, China and South Africa: Trends Practices and Influences

Research output: Book/ReportOther report


This research was funded by the UK’s Economic and Social Research Council and
conducted between 2018 and 2021. It places the spotlight on the growing middle
classes in the global South and, given their increasing spending power, issues of
ethics and sustainability regarding their food consumption choices, values, and
practices. The burgeoning global middle classes suggest that consumption in the
global South, the values it expresses, the changing food cultures and consequent
environmental pressures are becoming ever more relevant and in need of critical
research. The study identifies the current and potential roles of consumption in
the global South in terms of addressing major global sustainability challenges in
the food sector. It examines these issues in Brazil, China, and South Africa, offering
comparisons of the potential of different drivers of sustainability in particular
political, commercial and cultural settings. The cities of Rio de Janeiro in Brazil,
Guangzhou in China, and Johannesburg in South Africa are used as case studies
Original languageEnglish
PublisherUniversity of Newcastle
Number of pages25
Publication statusPublished - 10 Jan 2022

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