Abstract
Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition and potentially violate antitrust laws. This study considers the antitrust legislation related to e-marketplaces and examines the possible antitrust concerns that they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.
Original language | English |
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Pages (from-to) | 468-476 |
Number of pages | 9 |
Journal | Industrial Marketing Management |
Volume | 38 |
Issue number | 4 |
DOIs | |
Publication status | Published - May 2009 |
Keywords
- Antitrust
- Electronic marketplaces
- Policy