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From the same journal

THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES

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THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES. / Elliott, Caroline; Wei, Yingqi; Lenton, Pamela.

In: Bulletin of Economic Research , Vol. 62, No. 3, 07.2010, p. 243-258.

Research output: Contribution to journalArticlepeer-review

Harvard

Elliott, C, Wei, Y & Lenton, P 2010, 'THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES', Bulletin of Economic Research , vol. 62, no. 3, pp. 243-258. https://doi.org/10.1111/j.1467-8586.2009.00319.x

APA

Elliott, C., Wei, Y., & Lenton, P. (2010). THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES. Bulletin of Economic Research , 62(3), 243-258. https://doi.org/10.1111/j.1467-8586.2009.00319.x

Vancouver

Elliott C, Wei Y, Lenton P. THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES. Bulletin of Economic Research . 2010 Jul;62(3):243-258. https://doi.org/10.1111/j.1467-8586.2009.00319.x

Author

Elliott, Caroline ; Wei, Yingqi ; Lenton, Pamela. / THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES. In: Bulletin of Economic Research . 2010 ; Vol. 62, No. 3. pp. 243-258.

Bibtex - Download

@article{2e91c15c899948d8b93fec1ac87ff07f,
title = "THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES",
abstract = "This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.",
keywords = "advertising, competition, legislation, tobacco, C32, I18, L66, M37, UNIT-ROOT TESTS, OIL-PRICE SHOCK, RATIONAL ADDICTION, EMPIRICAL-ANALYSIS, GREAT CRASH, PANEL-DATA, CIGARETTE, CONSUMPTION, INDUSTRY, ECONOMETRICS",
author = "Caroline Elliott and Yingqi Wei and Pamela Lenton",
year = "2010",
month = jul,
doi = "10.1111/j.1467-8586.2009.00319.x",
language = "English",
volume = "62",
pages = "243--258",
journal = "Bulletin of Economic Research",
issn = "0307-3378",
publisher = "Wiley-Blackwell",
number = "3",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES

AU - Elliott, Caroline

AU - Wei, Yingqi

AU - Lenton, Pamela

PY - 2010/7

Y1 - 2010/7

N2 - This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

AB - This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

KW - advertising

KW - competition

KW - legislation

KW - tobacco

KW - C32

KW - I18

KW - L66

KW - M37

KW - UNIT-ROOT TESTS

KW - OIL-PRICE SHOCK

KW - RATIONAL ADDICTION

KW - EMPIRICAL-ANALYSIS

KW - GREAT CRASH

KW - PANEL-DATA

KW - CIGARETTE

KW - CONSUMPTION

KW - INDUSTRY

KW - ECONOMETRICS

UR - http://www.scopus.com/inward/record.url?scp=76549116736&partnerID=8YFLogxK

U2 - 10.1111/j.1467-8586.2009.00319.x

DO - 10.1111/j.1467-8586.2009.00319.x

M3 - Article

VL - 62

SP - 243

EP - 258

JO - Bulletin of Economic Research

JF - Bulletin of Economic Research

SN - 0307-3378

IS - 3

ER -