The face of Property Guardianship: Online property advertisements, categorical identity and googling your next home

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This paper examines the phenomenon of “property guardianship” in England, focusing on property guardians’ entry into this precarious sector and the reality of their occupation. Drawing on data from a survey of 217 London-based property guardians and an analysis of 512 online property guardian advertisements, we examine: (i) how property guardian advertisements construct this form of accommodation as a destination for young people unable to afford private rented accommodation, and (ii) whether this image meets the reality of day-to-day occupation in the sector. We argue that these advertisements reveal tensions between the presentation of this form of accommodation – billed as a solution to the precarity caused by the lack of housing affordability for young renters – and the precariousness experienced by those living in the sector.
Original languageEnglish
Pages (from-to)142-156
Number of pages15
JournalPeople, Place & Policy online
Issue number2
Publication statusPublished - 27 Aug 2020

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