The face of Property Guardianship: Online property advertisements, categorical identity and googling your next home

Jed Meers; Caroline Margaret Hunter

doi:10.3351/ppp.2020.3582598669

The face of Property Guardianship: Online property advertisements, categorical identity and googling your next home

Jed Meers, Caroline Margaret Hunter

York Law School

Research output: Contribution to journal › Article › peer-review

Abstract

This paper examines the phenomenon of “property guardianship” in England, focusing on property guardians’ entry into this precarious sector and the reality of their occupation. Drawing on data from a survey of 217 London-based property guardians and an analysis of 512 online property guardian advertisements, we examine: (i) how property guardian advertisements construct this form of accommodation as a destination for young people unable to afford private rented accommodation, and (ii) whether this image meets the reality of day-to-day occupation in the sector. We argue that these advertisements reveal tensions between the presentation of this form of accommodation – billed as a solution to the precarity caused by the lack of housing affordability for young renters – and the precariousness experienced by those living in the sector.

Original language	English
Pages (from-to)	142-156
Number of pages	15
Journal	People, Place & Policy online
Volume	14
Issue number	2
DOIs	https://doi.org/10.3351/ppp.2020.3582598669
Publication status	Published - 27 Aug 2020

Bibliographical note

Access to Document

10.3351/ppp.2020.3582598669

The face of property guardianship - author copy final
© 2020, The Author(s).
Accepted author manuscript, 192 KBLicence: Unspecified
The face of Property Guardianship: Online property advertisements, categorical identity and googling your next home
© 2020, Author(s).
Final published version, 215 KBLicence: CC BY

Cite this

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