The impact of repeated ad exposure on spillover from low fit extensions to a global brand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	298-318
Journal	International Marketing Review
Volume	33
Issue number	2
DOIs	https://doi.org/10.1108/IMR-12-2011-0270
Publication status	Published - 2016

Keywords

@article{ef729239168e476b905859a4a9b1eea8,

title = "The impact of repeated ad exposure on spillover from low fit extensions to a global brand",

keywords = "repeated ad exposure, Low fit extensions, global brand",

author = "Lane, V. and Fastoso, {Fernando Javier}",

year = "2016",

doi = "10.1108/IMR-12-2011-0270",

language = "English",

volume = "33",

pages = "298--318",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

TY - JOUR

T1 - The impact of repeated ad exposure on spillover from low fit extensions to a global brand

AU - V., Lane,

AU - Fastoso, Fernando Javier

PY - 2016

Y1 - 2016

KW - repeated ad exposure

KW - Low fit extensions

KW - global brand

U2 - 10.1108/IMR-12-2011-0270

DO - 10.1108/IMR-12-2011-0270

M3 - Article

SN - 0265-1335

VL - 33

SP - 298

EP - 318

JO - International Marketing Review

JF - International Marketing Review

IS - 2

ER -