By the same authors

The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks

Research output: Book/Report › Other report

Standard

The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. / Zizzo, Daniel; Parravano, Melanie ; Nakamura, Ryota; Forwood, Suzanna; Suhrcke, Marc Eckart.

York, UK : Centre for Health Economics, University of York, 2016. 53 p. (CHE Research Paper; No. 131).

Research output: Book/Report › Other report

Harvard

Zizzo, D, Parravano, M, Nakamura, R, Forwood, S & Suhrcke, ME 2016, The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. CHE Research Paper, no. 131, Centre for Health Economics, University of York, York, UK. <http://www.york.ac.uk/media/che/documents/papers/researchpapers/CHERP131_taxation_signposting_diet_breakfast_cereals_soft_drinks.pdf>

APA

Zizzo, D., Parravano, M., Nakamura, R., Forwood, S., & Suhrcke, M. E. (2016). The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. (CHE Research Paper; No. 131). Centre for Health Economics, University of York. http://www.york.ac.uk/media/che/documents/papers/researchpapers/CHERP131_taxation_signposting_diet_breakfast_cereals_soft_drinks.pdf

Vancouver

Zizzo D, Parravano M, Nakamura R, Forwood S, Suhrcke ME. The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. York, UK: Centre for Health Economics, University of York, 2016. 53 p. (CHE Research Paper; 131).

Author

Zizzo, Daniel ; Parravano, Melanie ; Nakamura, Ryota ; Forwood, Suzanna ; Suhrcke, Marc Eckart. / The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. York, UK : Centre for Health Economics, University of York, 2016. 53 p. (CHE Research Paper; 131).

Bibtex - Download

@book{9a647066e8c64410a5c96a96b0c1daaf,
title = "The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks",
abstract = "We present a large scale study where a nationally representative sample of 1,000 participants were asked to make real purchases within an online supermarket platform. The study captured the effect of price changes, and of the signposting of such changes, for breakfast cereals and soft drinks. We find that such taxes are an effective means of altering food purchasing, with a 20% rate being sufficient to make a significant impact. Signposting represents a complementary nudge policy that could enhance the impact of the tax without imposing severe welfare loss, though the effectiveness may depend on the product category.",
keywords = "Taxes, Signposting, Healthy diet, nudges, public health",
author = "Daniel Zizzo and Melanie Parravano and Ryota Nakamura and Suzanna Forwood and Suhrcke, {Marc Eckart}",
year = "2016",
month = jun,
language = "English",
series = "CHE Research Paper",
publisher = "Centre for Health Economics, University of York",
number = "131",

}

RIS (suitable for import to EndNote) - Download

TY - BOOK

T1 - The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks

AU - Zizzo, Daniel

AU - Parravano, Melanie

AU - Nakamura, Ryota

AU - Forwood, Suzanna

AU - Suhrcke, Marc Eckart

PY - 2016/6

Y1 - 2016/6

N2 - We present a large scale study where a nationally representative sample of 1,000 participants were asked to make real purchases within an online supermarket platform. The study captured the effect of price changes, and of the signposting of such changes, for breakfast cereals and soft drinks. We find that such taxes are an effective means of altering food purchasing, with a 20% rate being sufficient to make a significant impact. Signposting represents a complementary nudge policy that could enhance the impact of the tax without imposing severe welfare loss, though the effectiveness may depend on the product category.

AB - We present a large scale study where a nationally representative sample of 1,000 participants were asked to make real purchases within an online supermarket platform. The study captured the effect of price changes, and of the signposting of such changes, for breakfast cereals and soft drinks. We find that such taxes are an effective means of altering food purchasing, with a 20% rate being sufficient to make a significant impact. Signposting represents a complementary nudge policy that could enhance the impact of the tax without imposing severe welfare loss, though the effectiveness may depend on the product category.

KW - Taxes

KW - Signposting

KW - Healthy diet

KW - nudges

KW - public health

M3 - Other report

T3 - CHE Research Paper

BT - The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks

PB - Centre for Health Economics, University of York

CY - York, UK

ER -

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