The Life-cycle of the Self-concept: An Interdisciplinary Approach to Brand Impact

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 12 Sept 2013
EventBritish Academy of Management Conference 2013 - Liverpool, United Kingdom
Duration: 16 Sept 201318 Sept 2013

Conference

ConferenceBritish Academy of Management Conference 2013
Country/TerritoryUnited Kingdom
CityLiverpool
Period16/09/1318/09/13

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