The social neuroscience of reputation

Keise Izuma

doi:10.1016/j.neures.2012.01.003

The social neuroscience of reputation

Keise Izuma

Psychology

Research output: Contribution to journal › Article › peer-review

Abstract

Human behavior is strongly influenced by the presence of others. Obtaining a good reputation or avoiding a bad one is a powerful incentive for a plethora of human actions. Theoretical considerations suggest that reputation may be a key mediator of aspects of altruistic behavior that are uniquely human. Despite its considerable influence on human social behavior and the growing interest in social neuroscience, investigations of the neural basis of reputation-based decision-making are still in their infancy. Here, I argue that reputation is an important aspect of human social cognition and present some of the candidate neural mechanisms.

Original language	English
Pages (from-to)	283-288
Number of pages	6
Journal	Neuroscience research
Volume	72
Issue number	4
DOIs	https://doi.org/10.1016/j.neures.2012.01.003
Publication status	Published - Apr 2012

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10.1016/j.neures.2012.01.003

Cite this

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title = "The social neuroscience of reputation",

abstract = "Human behavior is strongly influenced by the presence of others. Obtaining a good reputation or avoiding a bad one is a powerful incentive for a plethora of human actions. Theoretical considerations suggest that reputation may be a key mediator of aspects of altruistic behavior that are uniquely human. Despite its considerable influence on human social behavior and the growing interest in social neuroscience, investigations of the neural basis of reputation-based decision-making are still in their infancy. Here, I argue that reputation is an important aspect of human social cognition and present some of the candidate neural mechanisms.",

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