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THE WORDING OF BIPOLAR ATTITUDE SCALES IN CHINESE

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JournalEducational Research
DatePublished - 1991
Issue number2
Volume33
Number of pages10
Pages (from-to)141-150
Original languageEnglish

Abstract

There is a serious dearth of detailed work on designing questionnaires in many of the world's major languages. This paper focuses on attitude rating scales which form part of Likert-type questionnaires in Chinese (Putonghua). In particular, it looks at whether the design problems for scales of agree-disagree and approve-disapprove are similar in English and Chinese. It concludes that they are not, and that workable bipolar scales of approval especially are difficult to construct in Chinese. A number of suggested scales are offered as a help to those wanting to design attitude questionnaires, though the point is made that more empirical testing is needed.

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