To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Anders Drachen, Jose Maria Serio Pastor, Dylan Jack Fontaine, Aron Liu, Carol Chang, Yuan Chang, Rafet Sifa, Julian Runge, Diego Klabjan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of Australian Computer Science Week, Interactive Entertainment
ISBN (Print)9781450354363
Publication statusPublished - 28 Jan 2018

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