To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Anders Drachen; Jose Maria Serio Pastor; Dylan Jack Fontaine; Aron Liu; Carol Chang; Yuan Chang; Rafet Sifa; Julian Runge; Diego Klabjan

doi:10.1145/3167918.3167925

To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Anders Drachen, Jose Maria Serio Pastor, Dylan Jack Fontaine, Aron Liu, Carol Chang, Yuan Chang, Rafet Sifa, Julian Runge, Diego Klabjan

Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of Australian Computer Science Week, Interactive Entertainment
Publisher	ACM
ISBN (Print)	9781450354363
DOIs	https://doi.org/10.1145/3167918.3167925
Publication status	Published - 28 Jan 2018

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© 2018 Copyright held by the owner/author(s). This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details

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10.1145/3167918.3167925Licence: Unspecified

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© 2018 Copyright held by the owner/author(s). This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Final published version, 569 KBLicence: Unspecified

http://delivery.acm.org/10.1145/3170000/3167925/a40-drachen.pdf?ip=144.32.240.162&id=3167925&acc=ACTIVE%20SERVICE&key=BF07A2EE685417C5%2E26BE4091F5AC6C0A%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&__acm__=1532472495_13a7552dd0bb1f701fbd9a8bdb9780fdLicence: CC BY

The Digital Creativity Hub
Cowling, P. I. (Principal investigator), AUSTIN, J. (Co-investigator), CAIRNS, P. A. (Co-investigator), HOLLIMAN, N. S. (Co-investigator), HOOK, J. D. (Co-investigator), MARSDEN, E. (Co-investigator), MURPHY, D. T. (Co-investigator), PETRIE, H. (Co-investigator), REED, D. J. (Co-investigator), Richards, J. D. (Co-investigator), URSU, M. (Co-investigator), WADE, A. (Co-investigator), BAIER, H. (Researcher), BEALE, G. (Researcher), BLOCK, F. O. (Researcher), DETERDING, S. (Researcher), DRACHEN, A. (Researcher), Devlin, S. M. (Researcher), KASPROWICZ, R. E. (Researcher), SMITH, D. (Researcher) & WILLIAMS, D. A. H. (Researcher)
EPSRC
1/10/15 → 30/09/22
Project: Research project (funded) › Research

Cite this

@inproceedings{5da3345390c84a0991e605462aaf502d,

title = "To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions",

author = "Anders Drachen and Pastor, {Jose Maria Serio} and Fontaine, {Dylan Jack} and Aron Liu and Carol Chang and Yuan Chang and Rafet Sifa and Julian Runge and Diego Klabjan",

note = "{\textcopyright} 2018 Copyright held by the owner/author(s). This is an author-produced version of the published paper. Uploaded in accordance with the publisher{\textquoteright}s self-archiving policy. Further copying may not be permitted; contact the publisher for details",

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language = "English",

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AU - Drachen, Anders

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AU - Fontaine, Dylan Jack

AU - Liu, Aron

AU - Chang, Carol

AU - Chang, Yuan

AU - Sifa, Rafet

AU - Runge, Julian

AU - Klabjan, Diego

N1 - © 2018 Copyright held by the owner/author(s). This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details

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BT - Proceedings of Australian Computer Science Week, Interactive Entertainment

PB - ACM

ER -

To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Bibliographical note

Access to Document

Projects

The Digital Creativity Hub

Cite this