To Be or Not to Be … Social: Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Anders Drachen, Jose Maria Serio Pastor, Dylan Jack Fontaine, Aron Liu, Carol Chang, Yuan Chang, Rafet Sifa, Julian Runge, Diego Klabjan

Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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The Digital Creativity Hub
Cowling, P. I. (Principal investigator), AUSTIN, J. (Co-investigator), CAIRNS, P. A. (Co-investigator), HOLLIMAN, N. S. (Co-investigator), HOOK, J. D. (Co-investigator), MARSDEN, E. (Co-investigator), MURPHY, D. T. (Co-investigator), PETRIE, H. (Co-investigator), REED, D. J. (Co-investigator), Richards, J. D. (Co-investigator), URSU, M. (Co-investigator), WADE, A. (Co-investigator), BAIER, H. (Researcher), BEALE, G. (Researcher), BLOCK, F. O. (Researcher), DETERDING, S. (Researcher), DRACHEN, A. (Researcher), Devlin, S. M. (Researcher), KASPROWICZ, R. E. (Researcher), SMITH, D. (Researcher) & WILLIAMS, D. A. H. (Researcher)
EPSRC
1/10/15 → 30/09/22
Project: Research project (funded) › Research