Toward a framework for Responsible AI in storytelling for nonprofit fundraising

Marta Herrero; Shauna  Concannon

Toward a framework for Responsible AI in storytelling for nonprofit fundraising

Marta Herrero^*, Shauna Concannon

^*Corresponding author for this work

Theatre, Film, TV and Interactive Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

AI techniques offer novel and compelling possibilities for nonprofit fundraising (e.g., data science applications can provide a deeper understanding of audiences and donors, and generative methods can create more personalized and persuasive communications) compared to pre-AI digital counterparts (e.g., online giving platforms, and social media fundraising to motivate donors). This chapter proposes a framework model for AI resilience capabilities in nonprofit fundraising that explores the types of knowledges and practices organizations must acquire and follow to understand and practically orientate themselves to using and/or responding to the widespread use of AI technologies. We will focus on AI storytelling as a key form of communication that helps nonprofits create emotional bonds based on empathy, which can thus help ensure their long-term donor loyalty and financial support.

Original language	English
Title of host publication	The Routledge Handbook of Artificial Intelligence and Philanthropy
Editors	Giuseppe Ugazio, Milos Maricic
Publisher	Routledge
Chapter	9
ISBN (Print)	9781032743011
Publication status	Accepted/In press - 1 Oct 2024

Keywords

Artificial Intelligence
Philanthropy
Fundraising
Storytelling
Charity

Cite this

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KW - Storytelling

KW - Charity

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