Original language | English |
---|---|
Pages (from-to) | 194-218 |
Number of pages | 24 |
Journal | Marketing Theory |
Volume | 16 |
Issue number | 2 |
Early online date | 9 Oct 2015 |
DOIs | |
Publication status | Published - Jun 2016 |
Keywords
- Service-dominant approach
- Social Marketing
Nadina Raluca Luca, Hibbert, S, R. McDonald
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 194-218 |
Number of pages | 24 |
Journal | Marketing Theory |
Volume | 16 |
Issue number | 2 |
Early online date | 9 Oct 2015 |
DOIs | |
Publication status | Published - Jun 2016 |