Towards a service-dominant approach to social marketing

Nadina Raluca Luca; Hibbert, S; R. McDonald

doi:10.1177/1470593115607941

Towards a service-dominant approach to social marketing

Nadina Raluca Luca, Hibbert, S, R. McDonald

Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	194-218
Number of pages	24
Journal	Marketing Theory
Volume	16
Issue number	2
Early online date	9 Oct 2015
DOIs	https://doi.org/10.1177/1470593115607941
Publication status	Published - Jun 2016

Keywords

Service-dominant approach
Social Marketing

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10.1177/1470593115607941

Nadina Raluca Luca
- nadina.lucayork.acuk
- Management - Senior Lecturer
Person: Academic

Cite this

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title = "Towards a service-dominant approach to social marketing",

keywords = "Service-dominant approach, Social Marketing",

author = "Luca, {Nadina Raluca} and Hibbert, S and R. McDonald",

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language = "English",

volume = "16",

pages = "194--218",

journal = "Marketing Theory",

issn = "1741-301X",

publisher = "SAGE",

number = "2",

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T1 - Towards a service-dominant approach to social marketing

AU - Luca, Nadina Raluca

AU - S, Hibbert,

AU - McDonald, R.

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KW - Service-dominant approach

KW - Social Marketing

U2 - 10.1177/1470593115607941

DO - 10.1177/1470593115607941

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VL - 16

SP - 194

EP - 218

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -

Towards a service-dominant approach to social marketing

Keywords

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Profiles

Nadina Raluca Luca

Cite this