Towards a service-dominant approach to social marketing

Nadina Raluca Luca, Hibbert, S, R. McDonald

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)194-218
Number of pages24
JournalMarketing Theory
Volume16
Issue number2
Early online date9 Oct 2015
DOIs
Publication statusPublished - Jun 2016

Keywords

  • Service-dominant approach
  • Social Marketing

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