By the same authors

From the same journal

From the same journal

Trademarks and Competitiveness: The Dynamics of the Japanese Match Industry, c1860-c1930

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Trademarks and Competitiveness : The Dynamics of the Japanese Match Industry, c1860-c1930. / Da Silva Lopes, Teresa; Tomita, Shin.

In: Business history review, 01.02.2021.

Research output: Contribution to journalArticlepeer-review

Harvard

Da Silva Lopes, T & Tomita, S 2021, 'Trademarks and Competitiveness: The Dynamics of the Japanese Match Industry, c1860-c1930', Business history review.

APA

Da Silva Lopes, T., & Tomita, S. (Accepted/In press). Trademarks and Competitiveness: The Dynamics of the Japanese Match Industry, c1860-c1930. Business history review.

Vancouver

Da Silva Lopes T, Tomita S. Trademarks and Competitiveness: The Dynamics of the Japanese Match Industry, c1860-c1930. Business history review. 2021 Feb 1.

Author

Da Silva Lopes, Teresa ; Tomita, Shin. / Trademarks and Competitiveness : The Dynamics of the Japanese Match Industry, c1860-c1930. In: Business history review. 2021.

Bibtex - Download

@article{f1c7206cdcf34662bc8432c2d3c1b58b,
title = "Trademarks and Competitiveness: The Dynamics of the Japanese Match Industry, c1860-c1930",
abstract = "This study argues that existing accounts of the early evolution of the Japanese match industry under-estimate its role as major challengers and in changing the dynamics of the global match industry. Japan built international competitiveness by combining low-cost and low-price strategies with differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design, to adapt brands and their imagery to different host markets and cultures. This study also illustrates how trademark data provides alternative and complementary angles on particular economic phenomena, in this case by highlighting the significance that branding strategies might have in the global competitiveness of industries and countries technologically less developed. Trademark registrations are shown here to be associated not with the uniqueness of products, but rather are used to create differentiation for products that would otherwise be undifferentiated.",
author = "{Da Silva Lopes}, Teresa and Shin Tomita",
note = "This is an author-produced version of the published paper. Uploaded in accordance with the publisher{\textquoteright}s self-archiving policy. ",
year = "2021",
month = feb,
day = "1",
language = "English",
journal = "Business history review",
issn = "0007-6805",
publisher = "Harvard Business School Publishing",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Trademarks and Competitiveness

T2 - The Dynamics of the Japanese Match Industry, c1860-c1930

AU - Da Silva Lopes, Teresa

AU - Tomita, Shin

N1 - This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.

PY - 2021/2/1

Y1 - 2021/2/1

N2 - This study argues that existing accounts of the early evolution of the Japanese match industry under-estimate its role as major challengers and in changing the dynamics of the global match industry. Japan built international competitiveness by combining low-cost and low-price strategies with differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design, to adapt brands and their imagery to different host markets and cultures. This study also illustrates how trademark data provides alternative and complementary angles on particular economic phenomena, in this case by highlighting the significance that branding strategies might have in the global competitiveness of industries and countries technologically less developed. Trademark registrations are shown here to be associated not with the uniqueness of products, but rather are used to create differentiation for products that would otherwise be undifferentiated.

AB - This study argues that existing accounts of the early evolution of the Japanese match industry under-estimate its role as major challengers and in changing the dynamics of the global match industry. Japan built international competitiveness by combining low-cost and low-price strategies with differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design, to adapt brands and their imagery to different host markets and cultures. This study also illustrates how trademark data provides alternative and complementary angles on particular economic phenomena, in this case by highlighting the significance that branding strategies might have in the global competitiveness of industries and countries technologically less developed. Trademark registrations are shown here to be associated not with the uniqueness of products, but rather are used to create differentiation for products that would otherwise be undifferentiated.

M3 - Article

JO - Business history review

JF - Business history review

SN - 0007-6805

ER -