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Trademarks, Brands and Competitiveness

TERESA DA SILVA LOPES (Editor), Paul Duguid (Editor)

Research output: Book/Report › Book

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages248
ISBN (Print)978-0-415-77693-6
Publication statusPublished - 2010

Keywords

  • Trademarks
  • Brands
  • Competitiveness
  • Business History

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