UBB Mining: Finding Unexpected Browsing Behaviour in Clickstream Data to Improve a Web Site's Design

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DatePublished - 2005
Original languageUndefined/Unknown

Abstract

This paper describes a novel web usage mining approach to discover patterns in the navigation of websites known as Unexpected Browsing Behaviours (UBBs). By reviewing these UBBs, a website designer can choose to modify the design of their website or redesign the site completely. UBB mining is based on the Continuous Common Subsequence (CCS), a special instance of Common Subsequence (CS), which is used to define a set of expected routes. The predefined expected routes are then treated as rules and stored in a rule base. By using the predefined route and the UBB mining algorithm, interesting browsing behaviours can be discovered. This paper will introduce the format of the expected route and describe the UBB algorithms. The paper also describes a series of experiments designed to evaluate how well UBB mining algorithms work.

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