UK science press officers, professional vision and the generation of expectations

Gabrielle Samuel, Clare Williams, John Grant Gardner

Research output: Contribution to journalArticlepeer-review


Science press officers can play an integral role in helping promote expectations and hype about biomedical research. Using this as a starting point, this article draws on interviews with 10 UK-based science press officers, which explored how they view their role as science reporters and as generators of expectations. Using Goodwin's notion of 'professional vision', we argue that science press officers have a specific professional vision that shapes how they produce biomedical press releases, engage in promotion of biomedical research and make sense of hype. We discuss how these insights can contribute to the sociology of expectations, as well as inform responsible science communication
Original languageEnglish
Number of pages15
JournalPublic understanding of science
Early online date25 Aug 2015
Publication statusPublished - 2016

Bibliographical note

© Authors 2015. This content is made available by the publisher under a Creative Commons Attribution Licence. This means that a user may copy, distribute and display the resource providing that they give credit. Users must adhere to the terms of the licence.

Cite this