Understanding employee branding capability and country-of-origin image impacts for internationalised firms

Mariana Bassi Suter; Felipe Mendes Borini; Lucas dos Santos Costa; Alison Jacqueline Glaister; Raquel Meneses; Nathalie Georgia Carina Johnstone

doi:10.59876/a-4h0j-acx4

Understanding employee branding capability and country-of-origin image impacts for internationalised firms

Mariana Bassi Suter, Felipe Mendes Borini, Lucas dos Santos Costa, Alison Jacqueline Glaister, Raquel Meneses, Nathalie Georgia Carina Johnstone

The York Management School

Research output: Contribution to journal › Article › peer-review

Abstract

This article focuses on understanding the role of employee branding capability (EmpBCap) in leveraging country-of-origin image (COI) as a firm resource. Drawing from the resource-based theory and signalling theory, we identify that EmpBCap enhances COI as a country-specific advantage (COI-CSA). Three sets of data were gathered, with 1,060 observations of executives working within internationalised Portuguese and Brazilian firms. Using psychometric procedures and SEM, the findings show that EmpBCap capability is an antecedent of COI-CSA and exerts an indirect effect on firm performance. The article extends previous research on COI from the supplier perspective by addressing calls for COI management research and provides further knowledge on internal brand management

Original language	English
Number of pages	30
Journal	Management International
DOIs	https://doi.org/10.59876/a-4h0j-acx4
Publication status	Accepted/In press - 5 Mar 2024

Access to Document

10.59876/a-4h0j-acx4

Cite this

@article{5add5382254441a9899758bc5ef81c5e,

title = "Understanding employee branding capability and country-of-origin image impacts for internationalised firms",

abstract = "This article focuses on understanding the role of employee branding capability (EmpBCap) in leveraging country-of-origin image (COI) as a firm resource. Drawing from the resource-based theory and signalling theory, we identify that EmpBCap enhances COI as a country-specific advantage (COI-CSA). Three sets of data were gathered, with 1,060 observations of executives working within internationalised Portuguese and Brazilian firms. Using psychometric procedures and SEM, the findings show that EmpBCap capability is an antecedent of COI-CSA and exerts an indirect effect on firm performance. The article extends previous research on COI from the supplier perspective by addressing calls for COI management research and provides further knowledge on internal brand management",

author = "{Bassi Suter}, Mariana and {Mendes Borini}, Felipe and {dos Santos Costa}, Lucas and Glaister, {Alison Jacqueline} and Raquel Meneses and {Georgia Carina Johnstone}, Nathalie",

year = "2024",

month = mar,

day = "5",

doi = "10.59876/a-4h0j-acx4",

language = "English",

journal = "Management International",

issn = "1206-1697",

}

TY - JOUR

T1 - Understanding employee branding capability and country-of-origin image impacts for internationalised firms

AU - Bassi Suter, Mariana

AU - Mendes Borini, Felipe

AU - dos Santos Costa, Lucas

AU - Glaister, Alison Jacqueline

AU - Meneses, Raquel

AU - Georgia Carina Johnstone, Nathalie

PY - 2024/3/5

Y1 - 2024/3/5

N2 - This article focuses on understanding the role of employee branding capability (EmpBCap) in leveraging country-of-origin image (COI) as a firm resource. Drawing from the resource-based theory and signalling theory, we identify that EmpBCap enhances COI as a country-specific advantage (COI-CSA). Three sets of data were gathered, with 1,060 observations of executives working within internationalised Portuguese and Brazilian firms. Using psychometric procedures and SEM, the findings show that EmpBCap capability is an antecedent of COI-CSA and exerts an indirect effect on firm performance. The article extends previous research on COI from the supplier perspective by addressing calls for COI management research and provides further knowledge on internal brand management

AB - This article focuses on understanding the role of employee branding capability (EmpBCap) in leveraging country-of-origin image (COI) as a firm resource. Drawing from the resource-based theory and signalling theory, we identify that EmpBCap enhances COI as a country-specific advantage (COI-CSA). Three sets of data were gathered, with 1,060 observations of executives working within internationalised Portuguese and Brazilian firms. Using psychometric procedures and SEM, the findings show that EmpBCap capability is an antecedent of COI-CSA and exerts an indirect effect on firm performance. The article extends previous research on COI from the supplier perspective by addressing calls for COI management research and provides further knowledge on internal brand management

U2 - 10.59876/a-4h0j-acx4

DO - 10.59876/a-4h0j-acx4

M3 - Article

SN - 1206-1697

JO - Management International

JF - Management International

ER -