Understanding International Branding: Defining the Domain and Reviewing the Literature

J Whitelock

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	252-270
Journal	International Marketing Review
Volume	24
Issue number	3
Publication status	Published - 2007

Keywords

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title = "Understanding International Branding: Defining the Domain and Reviewing the Literature",

keywords = "Understanding International Branding, Defining the Domain, Reviewing the Literature",

author = "{J Whitelock} and Fastoso, {Fernando Javier}",

year = "2007",

language = "English",

volume = "24",

pages = "252--270",

journal = "International Marketing Review",

issn = "1758-6763",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Understanding International Branding: Defining the Domain and Reviewing the Literature

AU - J Whitelock

AU - Fastoso, Fernando Javier

PY - 2007

Y1 - 2007

KW - Understanding International Branding

KW - Defining the Domain

KW - Reviewing the Literature

M3 - Article

SN - 1758-6763

VL - 24

SP - 252

EP - 270

JO - International Marketing Review

JF - International Marketing Review

IS - 3

ER -