Unlocking the Power of Big Data in New Product Development

Yuanzhu Zhan, Kim Hua Tan, Yina Li, Ying Kei Tse

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-19
Journal	Annals of Operations Research
Early online date	30 Nov 2016
DOIs	https://doi.org/10.1007/s10479-016-2379-x
Publication status	E-pub ahead of print - 30 Nov 2016

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ANOR-D-16-00210_R2
© 2016, The Authors.
Accepted author manuscript, 1,000 KB
art%3A10.1007%2Fs10479-016-2379-x
© 2016, The Authors.
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title = "Unlocking the Power of Big Data in New Product Development",

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AU - Tan, Kim Hua

AU - Li, Yina

AU - Tse, Ying Kei

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