Untangling perceptions around indicators for biodiversity conservation and ecosystem services

Maria Martínez-Jauregui, Piran Crawfurd Limond White, Julia Maria Touza-Montero, Mario Soliño

Research output: Contribution to journalArticlepeer-review


Biodiversity indicators are commonly monitored to ensure the sustainable management of ecosystems and the conservation of multiple ecosystem goods and services. Indicators are important for tracking the ecological outcomes of conservation programmes, but they are also important in a wider context such as monitoring progress towards broader sustainability goals and serving to generate public support and funding for these programmes. Little attention is usually given to the social and cultural dimensions of biodiversity indicators. In this paper, using a discrete choice experiment, we compare the impact of within-species, between-species and within-ecosystem level biodiversity indicators on public preferences for conservation programmes in Spanish pine forests. Specifically we show that preferences towards conservation programmes are significantly affected by the interaction between indicators and their perceived role in delivering ecosystem services. Genetic variation, the number of invasive species and keystone elements were associated equally frequently with provisioning, regulating and cultural ecosystem services, whereas population structure, the number of native species and the area of land conserved were more variable in how they were associated with different ecosystem services. Our results highlight the importance of considering the perceived social relevance of indicators alongside their ecological suitability in the design of conservation programmes and monitoring.
Original languageEnglish
Article number100952
Number of pages9
JournalEcosystem Services
Early online date10 Jun 2019
Publication statusPublished - Aug 2019

Bibliographical note

© 2019 Elsevier B.V. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.


  • Ecosystem-based management
  • Forest conservation
  • Forest management
  • Choice experiment
  • Biodiversity indicators
  • Public perception

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