Unveiling Unsophistication: The Use of Theory in International Advertising Research in the Top Three Advertising Journals 2002-2012

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2013
EventAcademy of Marketing Science Conference 2013 - Monterrey, United States
Duration: 20 Jan 2015 → …

Conference

ConferenceAcademy of Marketing Science Conference 2013
Country/TerritoryUnited States
CityMonterrey
Period20/01/15 → …

Keywords

  • Unveiling Unsophistication
  • Use of Theory
  • International Advertising Research
  • In the Top Three Advertising Journals

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