Original language | English |
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Publication status | Published - 2013 |
Event | Academy of Marketing Science Conference 2013 - Monterrey, United States Duration: 20 Jan 2015 → … |
Conference
Conference | Academy of Marketing Science Conference 2013 |
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Country/Territory | United States |
City | Monterrey |
Period | 20/01/15 → … |
Keywords
- Unveiling Unsophistication
- Use of Theory
- International Advertising Research
- In the Top Three Advertising Journals