Where Now for Fair Trade?

TY - JOUR

T1 - Where Now for Fair Trade?

AU - Doherty, Bob

AU - Davies, Iain Andrews

PY - 2013/2/21

Y1 - 2013/2/21

N2 - This paper critically examines the discourse surrounding fair trade mainstreaming, and discusses the potential avenues for the future of the social movement. The authors have a unique insight into the fair trade market having a combined experience of over 30 years in practice and 15 as fair trade scholars. The paper highlights a number of benefits of mainstreaming, not least the continued growth of the global fair trade market (tipped to top $7 billion in 2012). However the paper also highlights the negative consequences of mainstreaming on the long term viability of fair trade as a credible ethical standard.

AB - This paper critically examines the discourse surrounding fair trade mainstreaming, and discusses the potential avenues for the future of the social movement. The authors have a unique insight into the fair trade market having a combined experience of over 30 years in practice and 15 as fair trade scholars. The paper highlights a number of benefits of mainstreaming, not least the continued growth of the global fair trade market (tipped to top $7 billion in 2012). However the paper also highlights the negative consequences of mainstreaming on the long term viability of fair trade as a credible ethical standard.

KW - fair trade

KW - supermarket retailers

KW - multinational corporations

KW - co-optation

KW - dilution

KW - fair-washing

KW - mainstreaming

UR - http://www.scopus.com/inward/record.url?scp=84874133703&partnerID=8YFLogxK

U2 - 10.1080/00076791.2012.692083

DO - 10.1080/00076791.2012.692083

M3 - Article

SN - 0007-6791

VL - 55

SP - 161

EP - 189

JO - Business History

JF - Business History

IS - 2

M1 - 2

ER -